Strategic marketing counsel for independent businesses

Marketing strategy for people who build alone.

Elurax is Lola's marketing practice for solo coaches, creators, and service providers — outside strategic judgment, applied to your actual numbers, sized for a business of one.

Book a Strategy Session How it works

REMOTE, ONE-TO-ONE · BILINGUAL, EN / JP

How it works

Session length

60 minutes, focused

Working style

Remote, flexible time zones

Elurax is the marketing practice of Lola, operated as a sole proprietorship. Every engagement is one-to-one — there is no team of juniors between you and the person doing the strategy work.

Approach

Strategy built around your goals — implemented alongside you.

Most solo businesses aren't short on ideas — they're short on someone who turns a goal into a plan, then stays with you to run it. That's how Elurax works: strategy that starts with what you're actually trying to achieve, and hands-on support through execution, not a one-time deck you're left to interpret alone.

Engagements are scoped around one of two situations: a specific decision you need help thinking through right now, or ongoing support to keep marketing moving month over month — including a focused push around a launch.

Services

Two ways to work together

Start with a single session, or bring Elurax on as an ongoing marketing partner. Both are built for businesses with one decision-maker — you.

Session-Based

Strategy Session

$100 / 60-minute session

A focused, one-on-one working session on a single problem — a launch plan, a channel decision, a positioning question, or a full audit of what you're currently doing.

Live, one-to-one video session
Concrete plan you leave with, not just notes
Free reschedule up to 24 hours ahead
Pay by Stripe or PayPal

Book a session

Ongoing · Performance-Based

Growth Partnership

7% of measurable results, monthly

Continuous marketing support on a month-to-month basis, with Elurax's fee tied to the results your business actually sees. Includes concentrated support around product or service launches when you need it.

Monthly strategy & check-in cadence
Launch support built in when relevant
Cancel with 14 days' notice, month to month
Fee scales with your results, not a flat retainer

Apply for a partnership

Process

What happens after you reach out

Intro call

A short call to understand your business, what you've tried, and whether Elurax is actually the right fit.

Choose a track

Book a single Strategy Session, or scope a Growth Partnership if you need ongoing support.

Do the work

Sessions happen live; partnerships run on a monthly rhythm of planning, execution support, and review.

Review & adjust

Results are reviewed against what was agreed, and the plan is adjusted — nothing runs on autopilot.

Fit

Who this is built for

A good fit if you're —

Running your business solo or with a very small team
A coach, consultant, creator, or independent service provider
Preparing a launch and want a second opinion before you spend on it
Comfortable working across US and Japan time zones and, if needed, in Japanese

Probably not a fit if —

You're looking for hands-off, done-for-you execution with no involvement from you
You need a large in-house team managed on your behalf
You want guaranteed sales or follower numbers — Elurax advises; it doesn't promise outcomes

About

Lola

Founder, Elurax

Lola founded Elurax to give independent coaches, creators, and service providers access to the kind of strategic marketing judgment that's usually reserved for companies with a full internal team — without the overhead of an agency retainer.

Every engagement is one-to-one, runs entirely remotely, and is available in English or Japanese, across time zones. Elurax is built to be honest about what marketing can and can't promise, and to focus each session or partnership on what will actually move your business forward.

Get started

Bring a strategist into the room before you spend another dollar guessing.

Book a Strategy Session Ask a question first